Leo Burnett creates DoH campaign
Leo Burnett has created a TV and national press recruitment campaign for the Department of Health.
‘We needed to adapt’: Inside Specsavers’ restructured marketing team
Michaela JeffersonSpecsavers is introducing new senior marketing roles, rethinking its processes, and refocusing on its talent pipeline, as the business chases the next phase of growth.
Brand-building ads boost short-term sales, and now you can prove it
Mark RitsonTen years since The Long and the Short of It was published, new evidence shows that while sales-driven ads deliver few long-term effects, brand advertising achieves both.
McDonald’s CEO: ‘Our brand is in the strongest position it’s been in years’
Molly InnesCEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
Consumer electronics crowned best paid sector for marketers
Marketing Week ReportersWhile marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
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