Leo Burnett has created a TV campaign for Morgan Stanley Consumer Banking to push its Platinum Card Cashback Bonus scheme. The campaign will break on May 5.
Rank-owned bingo and gaming website Mecca.com is hoping to attract the pink pound by taking out its first advertisement aimed at the gay sector. The company has bought a full page in this year’s guide to Pride London with the strapline ‘Coming out to play?’, listing the games available at its website. The one-off ad […]
Vue, the cinema chain, has bought six-strong rival chain Ster Century for Â£50m, increasing Vue’s portfolio to 500 screens across 49 sites.
Ware Anthony Rust chairman Robert Ware is stepping down from his post after 20 years at the agency. His decision follows a management buy-out of the company by managing director Alison Meadows and finance director Anne Marchini.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.
From being identified in the Marketing Week Top 100 to gaining top grades on the Mini MBA in Brand Management, these marketers are at the top of their game.