Leo Burnett is launching a &£3m advertising campaign for Kellogg’s All-Bran, starring former Star Trek actor William Shatner.
The Wales Tourist Board has confirmed that it has appointed Wieden & Kennedy as the lead agency to handle its Â£6m consumer advertising account, replacing HHCL/Red Cell.
95.8 Capital FM reported a loss of 200,000 listeners from its breakfast show during DJ Johnny Vaughan’s first quarter. He replaced Chris Tarrant in April (MW March 4). The Rajar figures for the quarter ending June 20 also showed that Heart 106.2 FM had gained 138,000 listeners for its breakfast show presented by Jono Coleman…
Supermarket chains Somerfield and Kwik Save are to challenge branded competitors such as Procter & Gamble and Lever FabergÃ© with an overhaul of their own-brand household goods portfolio. The relaunch will include more than 70 product lines. The supermarkets have consulted their legal team on the changes – the revamped packaging for the laundry and […]
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.