Leo Burnett has won a &£4m Department of Health project to help recruit social care workers. Media planning is by MediaVest and media buying through MediaCom.
I am writing in response to Iain Murray’s column (MW January 22), in which he describes football fans “like a bunch of halitosis-ridden extras in a spaghetti western… foul tribes of hate-filled, drunken, obscenity-chanting uglies”. This is tabloid journalism designed to provoke. And it is simply discriminatory, blinkered, and insulting to the large majority of […]
Kraft Foods Europe has appointed Silvia Bagliani as European marketing chief for the Philadelphia cheese brand. She replaces Paul Watmore, who was promoted to marketing director for Australia and New Zealand last summer (MW August 14, 2003). Bagliani, who will be based in Milan, will take over as director of business development for Philadelphia on […]
French Connection has been censured by the Advertising Standards Authority for using the slogan ‘fcuk vanity’ on a poster campaign promoting its cosmetics range. The ASA has also upheld complaints against Ryanair press ads which used the tagline: ‘FAWKing Great Offers!’ for being offensive.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.