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Footie views are a load of dribble

Marketing Week

I am writing in response to Iain Murray’s column (MW January 22), in which he describes football fans “like a bunch of halitosis-ridden extras in a spaghetti western… foul tribes of hate-filled, drunken, obscenity-chanting uglies”. This is tabloid journalism designed to provoke. And it is simply discriminatory, blinkered, and insulting to the large majority of […]

Kraft appoints European chief

Marketing Week

Kraft Foods Europe has appointed Silvia Bagliani as European marketing chief for the Philadelphia cheese brand. She replaces Paul Watmore, who was promoted to marketing director for Australia and New Zealand last summer (MW August 14, 2003). Bagliani, who will be based in Milan, will take over as director of business development for Philadelphia on […]

ASA censors FCUK poster campaign

Marketing Week

French Connection has been censured by the Advertising Standards Authority for using the slogan ‘fcuk vanity’ on a poster campaign promoting its cosmetics range. The ASA has also upheld complaints against Ryanair press ads which used the tagline: ‘FAWKing Great Offers!’ for being offensive.

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