Leo Burnett’s Innovations division appointed by Lebara Mobile
Leo Burnett’s Innovations division has been appointed to handle a brand-repositioning project for Lebara Mobile. The telecoms company began talking to agencies last year (MW October 6).
Ryanair, Meta, Yorkshire Tea: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung on effectiveness: Conversations with the CEO and CFO have matured
Molly InnesSamsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.
Why the right company culture frees marketers to thrive
Matthew ValentineIn the last of our series on what makes a great marketing organisation, marketers explain why “living the clichéd conversations” about company culture is crucial to turn intentions into action.
Self-sabotage and the ROI of D&I: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
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