Lever Fabergé’s marketing team involved in poster campaign

Lever Fabergé’s marketing team, which devised the £4m “real” women campaign for the Dove brand, will this week appear on a poster campaign mimicking the original concept.

Lever Fabergé’s marketing team, which devised the &£4m “real” women campaign for the Dove brand, will this week appear on a poster campaign mimicking the original concept.

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BBC worldwide joins with Penguin Books

Marketing Week

BBC Worldwide and Penguin Books have joined up to form a company to publish BBC children’s books. It will sit alongside Penguin’s existing children’s portfolio, which includes Peter Rabbit, Ladybird books and Puffin. Penguin will own 75 per cent of the new company and BBC Worldwide the remaining 25 per cent.

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