Levi’s co-creates push with Spotify and Primal Scream
Levi’s has launched a co-creation music campaign following tie-ups with Spotify, rock band Primal Scream and Clash magazine. Read the full story here.
Levi’s has launched a co-creation music campaign following tie-ups with Spotify, rock band Primal Scream and Clash magazine. Read the full story here.
Marketing Week speaks to O2 Money commercial director Simon Cottenham and O2’s head of product for mobile payments Nathan Cushnie about how the new mobile payments app, O2 Wallet, will work for users and partner brands. O2 Wallet is set to launch in the UK by the end of 2011. https://www.youtube.com/watch?v=EBdX–hHKq4
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Liverpool FC is prepared to lead a challenge for the Premier League’s biggest clubs to be allowed to secure their own international TV rights deals.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.