Levi’s Europe has teamed up with MSN Hotmail as part of its latest through-the- line “Be Original” campaign. The Hotmail ads expand on the TV execution showing people “moonbathing”, exploring other original things to do at night. The Hotmail campaign, bought by Starcom Digital on MSN and created by Lateral, covers eight European countries and five languages.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.