Levi’s Europe teams up with MSN Hotmail

Levi’s Europe has teamed up with MSN Hotmail as part of its latest through-the- line “Be Original” campaign. The Hotmail ads expand on the TV execution showing people “moonbathing”, exploring other original things to do at night. The Hotmail campaign, bought by Starcom Digital on MSN and created by Lateral, covers eight European countries and five languages.


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