Levy McCallum, the Glasgow-based agency, has been appointed to handle a &£250,000 integrated campaign for Welch Homes, a company that designs, builds and manages residential retirement villages.
Cameron Day’s letter (MW July 8) on Carlsberg’s switching support from football to the arts raises some interesting issues as to how companies should direct their sponsorship budget. As he rightly says, any investment needs to be relevant and integrated within a broader programme, if it is to make the right connections with customers. Sports […]
Some online marketers persist in using the bully-boy tactics of the past by harassing surfers with pop-ups.
The Financial Services Authority (FSA) is establishing a consultative group to tighten up on marketing standards and the treatment of consumers in the financial services industry. The decision follows publication of a report by the regulator this week entitled Treating Customers Fairly – Progress and Next Steps, which says more needs to be done to […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From underlining the need to maximise opportunity by generating demand to realising you are not the customer, it’s been a busy week. Here is my take.
From the challenges of personalisation and the data needed to ensure it is effective, to best practice examples and how to measure success, this guide offers an overview of everything brands need to consider when it comes to ecommerce personalisation.
Brands can drive loyalty among millennials and gen Z through personalisation and rewarding customers in bitcoin.
While on the surface it might appear they don’t have much in common, gourmet popcorn brand Joe & Seph’s and FMCG giant Essity both agree the pandemic has made innovation more important than ever.