Levy McCallum, the Glasgow-based agency, has been appointed to handle a &£250,000 integrated campaign for Welch Homes, a company that designs, builds and manages residential retirement villages.
Cameron Day’s letter (MW July 8) on Carlsberg’s switching support from football to the arts raises some interesting issues as to how companies should direct their sponsorship budget. As he rightly says, any investment needs to be relevant and integrated within a broader programme, if it is to make the right connections with customers. Sports […]
Some online marketers persist in using the bully-boy tactics of the past by harassing surfers with pop-ups.
The Financial Services Authority (FSA) is establishing a consultative group to tighten up on marketing standards and the treatment of consumers in the financial services industry. The decision follows publication of a report by the regulator this week entitled Treating Customers Fairly – Progress and Next Steps, which says more needs to be done to […]
This year Channel 4 invited advertisers to address issues relating to ageism, in particular the inauthentic and sometimes clichéd portrayals of different age groups within current UK advertising.
Like rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.