Lexmark International appoints Doner Cardwell to £20m ad account
Lexmark International, the printer manufacturer, has appointed Doner Cardwell Hawkins to its &£20m advertising account. The agency already held the company’s US brief.
Lexmark International, the printer manufacturer, has appointed Doner Cardwell Hawkins to its &£20m advertising account. The agency already held the company’s US brief.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.