Lexus confirms Jan Kidacki as general manager
Lexus, the luxury car marque owned by Toyota, has confirmed Jan Kidacki as general manager, marketing and strategy. He replaces David Brimson, who was promoted to a role in Canada last month.
Lexus, the luxury car marque owned by Toyota, has confirmed Jan Kidacki as general manager, marketing and strategy. He replaces David Brimson, who was promoted to a role in Canada last month.
Poulter Partners has created the first television advertising for Western Wines’ African wine brand Kumala as part of a £700,000 marketing campaign. The animated ad features the Kumala Gecko and contains the strapline ‘Discover Kumala’.
Ladbrokes has appointed Bartle Bogle Hegarty (BBH) to its £3.5m ad account following a five-way pitch against Publicis, J Walter Thompson, Clemmow Hornby Inge and incumbent Banks Hoggins O’Shea/FCB (BHO).
Positive Thinking, the integrated agency, has appointed Mip Phillips as group creative director. Phillips was previously at Euro RSCG and Delaney Lund Knox Warren.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.