Lexus confirms Jan Kidacki as general manager
Lexus, the luxury car marque owned by Toyota, has confirmed Jan Kidacki as general manager, marketing and strategy. He replaces David Brimson, who was promoted to a role in Canada last month.
Lexus, the luxury car marque owned by Toyota, has confirmed Jan Kidacki as general manager, marketing and strategy. He replaces David Brimson, who was promoted to a role in Canada last month.
Poulter Partners has created the first television advertising for Western Wines’ African wine brand Kumala as part of a £700,000 marketing campaign. The animated ad features the Kumala Gecko and contains the strapline ‘Discover Kumala’.
Ladbrokes has appointed Bartle Bogle Hegarty (BBH) to its £3.5m ad account following a five-way pitch against Publicis, J Walter Thompson, Clemmow Hornby Inge and incumbent Banks Hoggins O’Shea/FCB (BHO).
Positive Thinking, the integrated agency, has appointed Mip Phillips as group creative director. Phillips was previously at Euro RSCG and Delaney Lund Knox Warren.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?