Lexus picks Ewan Shepherd
Lexus has picked Ewan Shepherd as general manager of operations to replace Mark Roden, who became general manager of marketing and strategy last month (MW July 6). Shepherd will report to Lexus director Steve Settle.
Lexus has picked Ewan Shepherd as general manager of operations to replace Mark Roden, who became general manager of marketing and strategy last month (MW July 6). Shepherd will report to Lexus director Steve Settle.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.