Lexus starts online debate about impact of hybrid cars

Lexus is creating an online forum to discuss the impact of hybrid cars on society. It says the move reflects the “changing nature of relationships” between brands and consumers.

The forum will have a panel of expert contributors, including Sir Bob Geldof, Joanna Yarrow, the author of 1001 Ways You Can Save the Planet, and Phil Sivell, who leads the climate change team at the Transport Research Laboratory’s Centre for Sustainability.

Sir Bob says: “This debate is important. We will never get rid of cars so we need to think about how to live with them without running the planet down.”

The forum, called “The Hybrid Debate”, launches today (Wednesday) and is the brainchild of digital agency Lateral. Lexus was originally planning to run a viral campaign about hybrids but felt the forum was “more appropriate for its target audience” after seeing Lateral and several other agencies.

Lexus GB CRM and database marketing manager Matt Button says: “Given the changing nature of relationships between brands and their consumers, we wanted to allow the audience to debate the subject and create a space for an open discussion.”

Marketing Week revealed earlier this year that Lexus was planning to launch a hybrid version of every model in its range within two years (MW April 12).

Lexus GB director Steve Settle said at the time: “We want to establish Lexus as the default brand for hybrids.”

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now