LG group marketing and brand chiefs out in restructure

LG Electronics’ group marketing and brand chiefs have left the electronics company as part of an overhaul of its marketing operations.

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The group marketing director and head of brand marketing roles, held by Paul Trueman and Paul Meadows respectively, have been cut from the firm’s UK and Ireland business.

Both had responsibilities that covered the businesses’ entire consumer electronics and mobile portfolio.

Instead, oversight of the two will be split. A consumer electronics marketing team has been setup, led by Steve Gater, with responsibility for pushing the unit’s entertainment and home appliances.

Gater, promoted from head of marketing for home entertainment, will take the title consumer marketing director.

Alex Windle will continue to head the mobile communications marketing team.

A spokeswoman for LG says: “”LG has recently restructured its marketing functions to enable it to more closely support its core business units. This will allow the company to focus on the successful marketing of its new and exciting technologies, and in turn maximise the growth opportunity that exists for LG here in the UK.”

The restructure is thought to have been instigated by the company’s South Korean HQ. LG is understood to be still searching for a global CMO following Dermot Boden’s departure earlier this year.

Boden has since become CMO at Citigroup.

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