LG Mobile has appointed Starcom UK to handle its &£50m European media account, following a four-way pitch. It is understood that although Starcom will initially work on LG’s mobile business, the agency will eventually be responsible for the company’s entire European portfolio.
The Daily Mail is preparing to run a one-off glossy lifestyle supplement, to be carried by the newspaper in September. The Daily Mail Lifestyle magazine will be polythene-bagged with the main newspaper on a yet-to-be-scheduled Monday. A Mail insider says it could be a “toe in the water” test for a permanent glossy supplement. The […]
Jamie Oliver could soon be appearing in sponsored television-style cookery programmes shown on mobile phones. The programmes are being marketed to potential sponsors under the title Jamie Oliver’s Three Minute Recipes. It has not been decided whether the series, which will be made available on third-generation mobile phones, will carry the Sainsbury’s logo. The recipes […]
The gambling industry is hoping politicians can salvage the controversial Gambling Bill before Parliament is dissolved on Monday. Although some operators are unhappy with the current proposed legislation, industry sources believe that most issues can be ironed out and do not want the Bill to be abandoned…
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At our exclusive roundtable featuring members of 2020’s CX50, the consensus was that taking care of employees has helped take care of customers in this time of crisis.
The price comparison site has switched the focus from Brexit and fake news to the lighthearted confusions of everyday life in a bid to “inject warmth” into the brand.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.