LG Mobile appoints Starcom UK to handle European media account

LG Mobile has appointed Starcom UK to handle its £50m European media account, following a four-way pitch.

LG Mobile has appointed Starcom UK to handle its &£50m European media account, following a four-way pitch. It is understood that although Starcom will initially work on LG’s mobile business, the agency will eventually be responsible for the company’s entire European portfolio.

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