LG unveils “biggest ever” ad campaign

LG Electronics is launching a multi-million pound marketing and consumer education drive focused on building its “Life’s Good” proposition.

The campaign aims to make technology more accessible to consumers and communicate how consumer’s lives are enriched by breakthrough technology.

The fully-integrated campaign, created by Y&R, Mindshare and LG One, will feature in print ads, TV commercials, media partnerships with LBC, Absolute Radio and The Guardian, full PR support and a social marketing campaign, including the ’Life’s Good’ blog.

The TV ads will promote the Infinia range of LCD’s with their Full LED technology, which are also 3D-ready, and the integrated marketing approach will complement this.

LG says it will use this campaign to cement its position as “a true consumer technology and electronics brand by featuring its key products for 2010
“LG is committed to offering their customer the very best in technological innovation but this latest campaign goes beyond simply communicating that’ says Paul Meadows, head of brand, LG Electronics UK.

“It’s about LG taking on the role of helping consumers better understand the ins and outs of the technology in their lives. We’re truly passionate about being the human face of technology,” he adds.

LG’s strategy includes plans to offer a broad range of TVs across, LCD/LED and plasma as well as Blu-Ray players and what LG claims are the world’s first Full HD 3D projectors.

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