Vizeum has been appointed by the Liberal Democrats to handle media planning and implementation ahead of the General Election on May 5.
Kitcatt Nohr Alexander Shaw has created an online customer acquisition campaign for website Friends Reunited featuring straplines including ‘Does he still fancy your mum?’ and ‘Does she still stuff tissue down her top?’.
McCann Erickson has been appointed to handle the £1m relaunch of the Jaffa orange brand in the UK. The agency won the business following a three-way pitch.
The Rugby Football Union has appointed Agency Inc to promote the Powergen Cup Final between Leeds Tykes and Bath. The agency has created press ads and posters featuring the strapline ‘Get off your behind and back your side’.
From Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Marketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.
Brands have seen a boom in direct-to-consumer sales as Covid-19 has impacted on the shopping journey, with increasing numbers of consumers experiencing the benefits of going direct, according to new research from BBH London.