Liberal Democrats appoints Vizeum for media and planning
Vizeum has been appointed by the Liberal Democrats to handle media planning and implementation ahead of the General Election on May 5.
Vizeum has been appointed by the Liberal Democrats to handle media planning and implementation ahead of the General Election on May 5.
Kitcatt Nohr Alexander Shaw has created an online customer acquisition campaign for website Friends Reunited featuring straplines including ‘Does he still fancy your mum?’ and ‘Does she still stuff tissue down her top?’.
McCann Erickson has been appointed to handle the £1m relaunch of the Jaffa orange brand in the UK. The agency won the business following a three-way pitch.
The Rugby Football Union has appointed Agency Inc to promote the Powergen Cup Final between Leeds Tykes and Bath. The agency has created press ads and posters featuring the strapline ‘Get off your behind and back your side’.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.