License to thrill: brands team up for a James Bond themed ad break

Big brands including Sony, Gillette, Heineken and Jaguar Land Rover are teaming up to release a one-off James Bond themed ad break to build momentum for the upcoming blockbuster Spectre.

The ad break will take place during Channel 4’s drama series Homeland on Sunday (18 October) and is organised in partnership with Sony Pictures and Manning Gottlieb OMD.

The break will feature a host of brands including Sony Mobile, Belvedere, Jaguar Land Rover, Gillette and Heineken. They have all created 30 second ad strictly adhering to the 007 theme.

Channel 4’s in house creative agency 4Creative has also created James Bond intros, appearing between each of the ads.

Viewers can expect to see people jumping out of planes (Gillette), extreme water skiing (Heineken) and the creation of the perfect martini – shaken not stirred of course.(Belvedere).

Sony Pictures’ client business director Oli Cooper says: “Bond is the biggest film franchise in the UK so we are thrilled that we have been able to work with some great brands to build this fantastic ad break.

“We know the target audience will be tuned into Homeland so this is a perfect opportunity to celebrate Bond and fuel the excitement for Spectre.”

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Heineken prepares James Bond push

Seb Joseph

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