Discounter Lidl is stepping up efforts to position itself as a conventional UK grocer with the launch of ‘My Lidl’ – a new online loyalty community for its shoppers.
Aldi, Lidl and Direct Line walked away with the top honours at this year’s Marketing Week Awards as the great and the good of the marketing world gathered in London to celebrate the industry.
Morrisons says it is planning to complain about an additional Aldi ad to the ASA after the discounter today (June 28) saw two TV ads and a press ad banned by the advertising watchdog. Aldi, following a complaint from Morrisons, was told by the ASA it had ‘misleadingly’ compared a weekly shop of its own brand products with branded products at the big four supermarkets.
From the purpose backlash and a crackdown on advertising vices to the decline of the meat-free category, 2023 has not been a good year for everyone in the marketing world.
Yorkshire Tea has gained share to become the clear market leader in black tea, but as the top brand in a declining category it is now looking to fresh ways to stimulate growth in a contracting market.
TV is among the strongest media for landing effective advertising messages, argues analyst Peter Field – but “the god damn effective” channel remains undervalued compared to its nearest digital rivals considering the business outcomes it offers.
A few years ago purpose was seen as the solution to any brand problem. But now with even cheerleader-in-chief Unilever stepping back, where does purpose go next?