Linda McCartney, the vegetarian brand, is launching three frozen ready-meals with chicken-style meat-free pieces. It is a new area for the brand.
When most people get mad, they try to get even. But when Tesco staff refused to scan a card for Michael Jerome, he decided it would be much more fun to get e-ven. When Michael popped in to his local Tesco store to buy a birthday card and a book of stamps, rather than queue […]
Carat head of media Mark Jarvis is thought to be taking a secondment from the media buying agency to work with one of its clients, hand-held gaming device company Gizmondo Europe. Jarvis’s decision to take time out from the agency follows the departure of Carat managing director Colin Mills and marketing director Jenny Biggam earlier […]
London Mayor Ken Livingstone has opened the bidding process for the contract to distribute a free afternoon newspaper on London Underground. The Office of Fair Trading has still not ruled on whether Associated Newspaper’s exclusive distribution contract is anti-competitive.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.