Lindt puts 4m account in spotlight

Luxury chocolate manufacturer Lindt is reviewing its 4m advertising account after parting company with its last agency of record Bartle Bogle Hegarty (BBH) more than two years ago.

The review is understood to be in its early stages with the pitch overseen by The Haystack Group. It is unclear if a shortlist of agencies has been compiled.

The premium chocolate brand, which is owned by German parent company Lindt & Sprungli, split from BBH in 2004, after the agency won the business in 2002.

BBH was initially appointed following a four-way pitch against Banc, Banks Hoggins O’Shea/FCB, and Saatchi & Saatchi.

The review follows the appointment of Carbon Marketing to develop an experiential Easter marketing campaign for the brand, which is planned to coincide with TV advertising featuring Lindt’s chocolatiers producing a golden rabbit for children and adults.

Recent re-organisation in Lindt’s marketing department saw former Colgate-Palmolive marketer Giles Jepson becoming its new marketing director after Michael Kudera left the company.


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