64 Clerkenwell Road
020 7251 2432
020 7251 2487
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Statement of Principles
LINK is a brand consultancy with a core skill base in problem-solving research and planning.
Our repertoire encompasses Innovation, Brand Strategy, Visual Equities of Brands and Category
In today’s complex market, where consumers’ needs are generally well met, the road to differentiation,
therefore, is a journey, not a hop.
Our work therefore is typically multi faceted and phased, where the learning exponentialises from one
stage to another and takes you further…faster…getting you to market ready solutions…sooner.
An example of Some Recent Clients
Diageo, Tesco, General Mills, Kraft Foods, Flextech, Universal Studios, Danone, RHM, Britvic,
V. L. Southcott
Innovation & NPD, Pack Development, Category Management, Idea Generation, Ethnography, War Games
Methods of Data Collection
EXEC; QUAL; HALL; OBS; NET; FL; VIEW; PLACT
B B; BP; BRAND; CONF; DRNK; FOOD; HLTH; INT; RETL; T C
Trade Memberships/Affiliations (Company & Individual)