Liquid takes on Ann Summers brief

Ann Summers, the sex toy and lingerie retailer, has appointed Liquid Communications to develop new partnerships for the high street chain. The agency was appointed without a competitive pitch.

Liquid has been briefed to develop opportunities for Ann Summers to tie-up with brands across its key distributions channels – in-store, online and parties. It will also manage the portfolio.

Ann Summers head of marketing Gordon Lee, who oversaw the appointment, says: “Maximising sales through our key channels will be a focus going forwards.”

Ann Summers is the UK’s biggest sex toy and lingerie retailers and has 135 stores and 7,5000 party organisers across the country.