Liquorice has developed an advertising campaign for Johnson & Johnson MSD Consumer Pharmaceutical’s Daktarin product to treat athlete’s foot. The ads are part of the ‘personal best’ integrated campaign that began last year.
BBC Magazines is launching What To Wear, a quarterly woman’s A5 magazine based on the What To Wear television show, on May 26.
Rajar has received the backing of international radio groups and clients in its approach to testing electronic measuring devices. Rajar, the joint BBC and commercial radio audience measurement body, is hoping its support will help counter heavy criticism from Kelvin Mackenzie’s Wireless Group, owner of TalkSport, that Rajar is dragging its heels in introducing electronic […]
In its venture with NatMags, niche US publisher Rodale is gaining access to a wealth of marketing resources. Others will follow suit, says Steve Goodman
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.