Little Chef, the motorway café chain, is being sold for the second time in two years. It is reported that owner private equity company Permira is selling the 233-strong chain to restaurant operators Lawrence Wosskow and Simon Heath.Lowe & Partners has asked us to make clear that no assault took place between Lowe Worldwide chief creative officer Matthew Bull and Lowe London chief executive Garry Lace at a recent board meeting. Industry rumours about a ‘punch-up’ were recently denied by Bull in Marketing Week (MW June 16).
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.