Little credit for Goldfish name

That Goldfish should register the highest awareness among the new credit cards (MW March 21) yet barely make a mark in terms of take-up comes as no surprise. It was an expensive, high-profile campaign but, above all, it’s a really silly name that has absolutely no relevance to the product. No wonder people find the name memorable but can’t take the card seriously. Was no-one at a senior client level prepared to stand up for a bit of commonsense?

Ian Metcalfe

SPS Advertising




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