Little vision in opticians’ ads

The Diary was quietly amused by news that Vision Express was shifting its advertising account out of Saatchi & Saatchi two weeks after its “revolution in sight” campaign broke. No doubt Ammirati Puris Lintas, which subsequently scooped the business, was too.

However, the move did lead the Diary to give some serious consideration to spectacle advertising in general. Take Specsavers: A man sits alone at the pub, talking to himself, complaining about the price of glasses and lenses. He does not cut a figure which many spectacle-wearers would wish to emulate.

Then there are the Dollond & Aitchison ads starring Burt Reynolds – enough said.

The Diary has come to conclude that there must be something wrong with the briefs the manufacturers are giving agencies. If there is a revolution in sight, lets hope it’s among the marketing directors of the big optical retailers.

Recommended

Bass to take on Stella with Carling launch

Marketing Week

Bass Brewers is launching a premium version of Carling – the biggest beer brand in the UK- called Carling Rock, in a move to plug the gap in its portfolio left by the absence of a premium packaged lager. The new brand, understood to be a five per cent proof by volume lager, will launch […]

C-T revamps Export to draw UK drinkers

Marketing Week

A perplexing new ad will hit UK television screens next week. It shows a Danish marriage guidance counsellor hitting a long-distance lorry driver called Lars because she it outraged at his job – taking Carlsberg Export lager out of Denmark. The small print of the ad states that Carlsberg is brewed “in the UK and […]

DIGESTS

Marketing Week

DMB&B has beaten Ogilvy & Mather to the Government’s 2.5m children’s literacy campaign account.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now