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HHCL/Red Cell creates Unilever campaign

Marketing Week

HHCL/Red Cell has created a £3m campaign for Unilever Bestfoods’ new Pot Noodle sub-brand, Posh Noodle. The campaign uses the strapline ‘Not for the likes of you’, reflecting the fact that the product comes in ‘posher’ flavours – such as Spicy

Gillette marketing chief steps down

Marketing Week

Gillette’s top marketer in the UK Jackie Jordan is to leave the company at the end of this month, following a restructure of the company’s marketing team in February. Jordan, who was business unit director for grooming and personal care at Gillette, says she has another marketing director job to go to, but is refusing […]

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