Littlewoods Gaming appoints head on interactive marketing
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
HHCL/Red Cell has created a £3m campaign for Unilever Bestfoods’ new Pot Noodle sub-brand, Posh Noodle. The campaign uses the strapline ‘Not for the likes of you’, reflecting the fact that the product comes in ‘posher’ flavours – such as Spicy
Procter & Gamble has stripped Mediacom of its media planning business, consolidating the lion’s share of its £162m account into Zenith Optimedia following a review.
Gillette’s top marketer in the UK Jackie Jordan is to leave the company at the end of this month, following a restructure of the company’s marketing team in February. Jordan, who was business unit director for grooming and personal care at Gillette, says she has another marketing director job to go to, but is refusing […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.