Littlewoods in £120m store revamp

Littlewoods has confirmed £120m plans to roll out new-look stores throughout the 115-store chain, as exclusively revealed in Marketing Week in April.

Littlewoods has confirmed &£120m plans to roll out new-look stores throughout the 115-store chain, as exclusively revealed in Marketing Week in April.

The pools-to-retail group, which revealed an eight per cent increase in annual profits to &£118m, announced it will introduce the new format to 25 more stores this year at a cost of &£31m .

It follows trials of various formats in 12 outlets by the company after a consultancy project with design agency Rodney Fitch & Co.

The concept, which integrates Littlewoods’ catalogue, home-shopping, and standard retail offers in one store, will allow customers to order from any one of Littlewoods’ catalogues in store. It will be rolled out throughout the chain in the next two to three years.

The format, which features a catalogue café concept and Littlewoods Shop! digital home-shopping channel, may also see the introduction of online catalogue shopping into catalogue cafés in the future.

Littlewoods has also announced the shortlist for its direct marketing creative advertising account, worth between &£5m and &£10m, following the merger of its retail businesses. It has named JWT Manchester, Barrington Johnson Lorains, Different, and RSCR London.

Recommended

Comet and CurrantBun strike promotional deal

Marketing Week

Electrical retailer Comet (http://www.comet.co.uk) has joined up with News International in a cross-promotional deal which will see The Sun’s free Internet access service CurrantBun (http://www.CurrantBun.com) promoted through its stores.

Metro delivers cut-price Mail

Marketing Week

Associated Newspapers is using its free London newspaper, Metro, as a vehicle to offer discount vouchers for sister titles the Daily Mail and Mail on Sunday. The vouchers, first published last week, offer 40p off Saturday’s Daily Mail, which has a cover price of 50p, and 80p off the Mail on Sunday, normally priced at […]

Tesco tries to allay fears over Asda

Marketing Week

Tesco chief executive Terry Leahy has told managers not to panic in the wake of Wal-Mart’s &£6.7bn takeover of Asda. In a memo designed to reassure general managers, the Tesco boss says it will be “business as usual”. At one point in the memo, Leahy is quoted as saying: “It should be remembered that most […]

Comments

    Leave a comment