Littlewoods reveals Trinny and Susannah push

Littlewoods is unveiling its first television work for more than five years, to back its sponsorship of Trinny and Susannah Undress.

A series of idents to accompany the ITV show will be on air from October 3. Created by WCRS, which won the Littlewoods creative account last month, the executions focus on entertaining therapy sessions offering consumers the chance to solve their fashion dilemmas through the company’s catalogue or website.

The idents depict a number of different comedy scenarios featuring characters including a pregnant woman, a family attached to its PlayStation and two bikers. They are helped to reinvent their wardrobe by a fashion therapist.

Clive Briscoe, Littlewoods group sales and marketing director, says: "We’re excited by the new ad campaign which is fun, modern and demonstrates the breadth of our offer. Trinny and Susannah will give us great reach to our customers."