Manchester United FC are launching a campaign to attract fans and tourists to its Old Trafford ground on non-match days by highlighting their museum and stadium tour attractions.
The ads show ordinary supporters in unlikely places around the club. One young fan is seen running out of the tunnel alongside Wayne Rooney, Rio Ferdinand and Nani, while another execution shows a fan sitting next to Alex Ferguson in the dugout.
The campaign, which breaks in early February, uses the strapline/ “Follow in the footsteps of greatness”. It aims to highlight that people have the chance to explore normally out-of-bounds places in Old Trafford such as the tunnel and dressing rooms.