Liverpool FC scores a first with mobile store

Liverpool FC claims to be the first football club in the world to launch a fully transactional mobile store.


The new mobile site was developed by Liverpool FC’s e-commerce service provider, Snow Valley. Fans can now visit the club’s online store, browse the full range of kit and other merchandise and securely make purchases from their mobile phones.

Chris Jennions, internet sales manager at Liverpool FC, says: “We’re absolutely delighted with our new mobile store. It was driven by our fans; we could see that they were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimised shopping experience.”

The team was ranked eighth in the recently released annual Deloitte Football Money league table, with revenues of €225.3m (£189.8m).

See larger images in related images on the right hand side


The Secret Marketer: It pays to keep an eye on the big picture

David Coveney

Spare a thought for our overseas brand management cousins. Climate change, natural disasters, civil unrest and economic collapse are just a few of the issues dominating the immediate thoughts of many. These are turbulent times that will challenge even the best laid plans. Debates about whether to relaunch in period four or five or how […]


Hotel heritage opens a window on wider world

Michael Barnett

Click here to see marketers question Paul Brown Click here to read a Q&A Hilton Worldwide’s president of global brands and commercial services outlines his vision for what he describes as a ’brand management organisation’ with major expansion plans. When Conrad Hilton addressed the American Hotel Association convention in 1954, he said it was his […]


    Leave a comment