Liverpool FC kicks off YouTube subscription model
Liverpool FC is hoping to retain its strong local identity and build a formidable international fanbase with the roll-out of its subscriber only YouTube channel.
Last month, Liverpool became the first sports team to launch a YouTube paid-subscription channel, with fans paying 99p a month for exclusive content, including interviews and behind-the-scenes footage.
The standard free-of-charge Liverpool YouTube channel currently has over 3.9 million subscribers, with more than a billion minutes of content viewed in 2019, making Liverpool the most viewed football club online.
However, Liverpool’s senior vice president of digital, media and marketing, Drew Crisp, is keen to stress that monetising a loyal online fanbase is not the prime purpose of the subscriber only YouTube channel.
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