Liverpool FC has extended its sponsorship agreement with ailing financial services company Bank of America.
The new four-year deal is reportedly worth £5m and allows the US bank to use the Reds badge and image in its own marketing as well as access to corporate seats at Anfield.
The club is also reportedly on the verge of signing a number of additional sponsorship deals with companies in the automotive, consumer electronics and gaming sectors.
The club’s shirt sponsorship deal with Carlsberg, worth around £7.5m a season, expires at the end of the 2009/2010 campaign.
Bank of America, which suffered a blow this week when Standard & Poor’s cut its credit rating this week because of concern over future earnings, owns MBNA which makes Liverpool branded credit cards.
Commercial director Ian Aye also announced today (March 5) that the club will play in Singapore, Bangkok and Hong Kong at the end of the current season.
According to Bloomberg, Ayre says: ““If you are going to build a business overseas a key part is to allow people to touch and feel the product on a regular basis.”