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How Liverpool FC and Vista plan to ‘redefine’ sponsorships
Reflecting on its community-focused tie-up with Vista, Liverpool FC claims to have “advanced massively” in the way it measures the effectiveness of its sponsorship deals.
While sports sponsorships usually play the role of amplifying a brand’s name, image and value to millions of fans, Vista and Liverpool FC are using their tie-up to magnify the voices of small businesses.
From barbershops to local cafes, the partnership between Vista, the brand behind printing company VistaPrint, and Premier League side Liverpool has seen the company hand over its billboards around Anfield to SMEs which wouldn’t otherwise have the marketing budget to run such campaigns.
