Lloyds appoints Mediaedge:CIA

Lloyds Banking Group has appointed Mediaedge:CIA (MEC) as its new media planning and buying agency.

The appointment will see MEC assume responsibility for the enlarged Group’s portfolio of brands including Lloyds TSB, Halifax and Bank of Scotland.

The appointment comes following a competitive four-month pitch process, including Lloyds TSB and HBOS incumbent agencies, ZenithOptimedia and Vizeum, plus OMD and MEC.

Nigel Gilbert, marketing director of Lloyds Banking Group, says he looks forward to working with MEC to “ensure we have the best possible model consistent with our future brand and business plans”.

MEC won the account after a final shoot-out against ZenithOptimedia.

Lloyds Banking Group, now 43% owned by the taxpayer, formed in January after Lloyds TSB acquired HBOS.

It has restructured its marketing department following the acquisition including bringing in former Visa marketer Joe Clift as head of brand/customer marketing to work under group marketing director Gilbert.


Philip James: Licenced to process?

Marketing Week

Under the Data Protection Act, data controllers (those who decide what to do with personal data) are responsible for complying with the Act, whereas data processors (those that only process data on behalf of a data controller) have no direct statutory obligations or responsibilities. The only mention of data processors is in relation to the […]

Recipe for better data health and safety

Marketing Week

The recent HSBC fine shows the potential cost of data loss. But it is just the latest in a long line of high profile names to get caught failing to protect their sensitive customer data. History shows us that penalties do not result in wholesale improvements in security practices across the industry. The reality is […]


    Leave a comment