Lloyds beefs up resource to work on digital innovation

Lloyds Banking Group is stepping up efforts to develop more digital products and services across its brand portfolio taking on additional resource and setting up units dedicated to innovation.

Halifax is creating digital propositions team that will sit in one of several ‘centres of excellence’ across parent group Lloyds.

The owner of the Halifax, Lloyds Bank and Scottish Widows brands trumpeted the “strength” of its digital channels when announcing its annual results last month and promised changes “to capitalise on its achievements to date”.

To this end, it is creating a team dedicated to developing internet and mobile products and services for Halifax customers with a focus on digital mortgage propositions and product management.

A spokeswoman for Halifax told Marketing Week the bank is trying to match growing demand for such digital services and support.

The team will set within one of Lloyds ‘Digital Centres of Excellence’, where staff with relevant expertise are pooled together, one of several setup to work on digital propositions for each of the Group’s brands.

Lloyds claims to be the first UK bank to have a chief digital officer – Miguel-Ángel Rodríguez-Sola, who also heads the digital, marketing and customer development group function setup last year.

Rodríguez-Sola reports directly to the Group CEO and sits on the group executive committee.