Making LGBT consumers visible in marketing is the best way to improve brand sentiment while attracting the best possible talent.
As part of Marketing Week’s continued focus on diversity we will be taking a closer look at 12 aspects that brands need to address, both internally and externally, in order to create a more inclusive society. The first in the series looks at physical disability.
Diversity is top of the marketing agenda however a new study shows that the industry is is failing to reflect the communities it serves and actors Lenny Henry and David Oyelowo have bemoaned the predominantly white, middle class men at the top of the creative industries.
Russell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.