Making LGBT consumers visible in marketing is the best way to improve brand sentiment while attracting the best possible talent.
As part of Marketing Week’s continued focus on diversity we will be taking a closer look at 12 aspects that brands need to address, both internally and externally, in order to create a more inclusive society. The first in the series looks at physical disability.
Diversity is top of the marketing agenda however a new study shows that the industry is is failing to reflect the communities it serves and actors Lenny Henry and David Oyelowo have bemoaned the predominantly white, middle class men at the top of the creative industries.
Critics might scorn the fit but consumers care little about corporate ownership, and acquiring the Debenhams brand at a knockdown price helps Boohoo target more profitable customers.
The Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.
The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.
From digital-first customer journeys to pushing the electrification agenda, car marques such as BMW, Audi and Kia are switching strategies to ensure their marketing keeps pace with consumers.