Byron Sharp’s recent claim that it is ‘impossible’ to place a value on brand perceptions is not just mistaken, it is a rejection of true scientific method.
The campaign, which launches on mental health awareness ‘Time To Talk Day’, explores the common misconceptions about living with a non-visible disability.
The bank has belatedly won Channel 4’s Diversity in Marketing Award, after Volvo’s shock decision to reject the £1m prize last month.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Premier Foods’ long-term marketing strategy to Volvo’s plan to move sales entirely online, it’s been a busy week. Here is my take.
Describing culture as the “core of its transformation”, Marks & Spencer sees its new alumni network as not just a way to reunite old colleagues, but as a handy tool for planning and strategy.
Boards have become detached from the reality of their customers. More outsiders willing to ask the big, awkward questions should be brought in – the voices of the future, the customer and of those who see things differently are needed.
The Premier Foods-owned brand is returning to TV after a five-year break with a campaign aimed at attracting younger consumers without alienating its core audience of over-45s.