Lloyds Banking Group has started a review of the media planning and buying accounts for the Lloyds TSB and HBOS brands held by ZenithOptimedia and Vizeum respectively.
Lloyds TSB Group has a media spend of about £41m and HBOS £43m.
The review of the media businesses began yesterday (Tuesday) and is being led by Joe Clift, who was recently appointed head of brand and customer marketing.
ZenithOptimedia and Vizeum will repitch alongside two other unnamed agencies. The pitch will be handled through Media Sense.
Lloyds TSB group marketing director Nigel Gilbert says: “In the current environment and as we bring the Lloyds TSB and HBOS businesses together, it makes sense for us to take a look at how we structure our media planning and buying relationships.
“We are intent on working with the very best across the industry, to ensure we have the best possible model consistent with our future brand and business plans”.
Lloyds Banking Group was formed in January after Lloyds acquired HBOS.
The group recently announced a number of senior marketing appointments following the acquisition.
In addition to Clift, the group confirmed Catherine Kehoe will continue as head of brand and customer marketing for Lloyds TSB, and Steven Griffiths will be head of brand and customer marketing for the Halifax and Bank of Scotland brands.