Lloyds TSB and The Times team up
News International has teamed up with Lloyds TSB to produce a series of supplements in The Times to analyse business confidence in the UK.
The four-page supplements launch today and will appear twice monthly for the next 12 months. Each supplement will look at business confidence in a different region or business sector.
The Times Online will host a micro site, which will feature additional interactive content, and the venture will be supported with co-branded advertising.
The partnership with Lloyds TSB Corporate Markets division is the first time The Times has produced editorial supplements sponsored by a single brand.
Separately, parent company News Corporation has signed a month long deal with specialist banking group Investec to promote its sponsorship of the international Rugby Union Challenge series.
Investec is targeting corporate level rugby fans with an integrated campaign across NewsCorps’ three leading media platforms, The Times Online, Wall Street Journal online and Sky online.
