Lloyds TSB axes Rankin in wider marketing cull

Lloyds TSB has axed the role of current accounts director Gordon Rankin as part of a cull of its senior management and marketing functions.

The high street bank has confirmed that Rankin, a former Barclays senior marketer, is working out his notice period.

He is the latest high profile name to leave Lloyds TSB since Terri Dial was brought in as group executive director of its UK retail banking arm 12 months ago.

Group marketing director Helen Stevenson announced she was to leave the high street bank at the end of March, and head of marketing Alan Gilmour left in January after being given a new role late last year (MW November 24, 2005).

Last month former head of card programmes Katrina Cliffe was confirmed interim consumer banking marketing and communications director after her role was axed (MW April 6).

A spokeswoman has confirmed that Rankin’s role was being axed as part of a wider restructure of the consumer operations. She says he is now looking for roles “within and without” Lloyds TSB and is working out his notice.

Rankin, who also held responsibility for the bank’s cash management and community financial services programmes, joined Lloyds TSB from rival Barclays in December 2003.

He spent 14 years at Barclays rising to marketing director of Barclays Private Clients division until it was subsumed into the consumer team.

Rankin has also held marketing roles at Cadbury Schweppes, Kellogg’s and Bulmers.

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