Lloyds TSB funds ads

Lloyds TSB, which sponsors the rugby union Six Nations Championship, has announced a partnership with the Prostate Cancer Charity to raise awareness about the disease.

Saatchi & Saatchi has created a campaign to break on February 3, coinciding with the rugby tournament. Buying is through Zenith Media.

The campaign will run for a month using national press, matchday programmes and perimeter advertising in stadia to get the message across.

Lloyds TSB claims the campaign is part of its commitment to the community. One ad shows a rugby crowd and proclaims: “If we had a minute’s silence for every man in today’s crowd who’s going to get prostate cancer, kick-off would be at 8 o’clock. Tuesday.”

Explaining the reason why rugby was targeted, a spokesman for Lloyds TSB says: “We want to generate awareness and understanding of the disease. But the challenge for Lloyds TSB and The Prostate Cancer Charity remains educating the public.

“The strength of the opportunity provided by rugby is in the game’s appeal to men and women.

“Many of the men in the audience are in the group most vulnerable to prostate cancer, which is men aged over 40, but their partners also have a role to play.”

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now