Lloyds TSB in £12.5m rethink

Lloyds TSB has launched a £12.5m group media planning review. The account is held by Zenith Optimedia. Head of marketing Alan Gilmour confirms that the AAR will oversee the review.

Lloyds TSB has launched a &£12.5m group media planning review. The account is held by Zenith Optimedia. Head of marketing Alan Gilmour confirms that the AAR will oversee the review.

Zenith Optimedia UK handles all Lloyds TSB’s media planning and buying, and Gilmour insists that the agency will retain the buying brief. The AAR will also oversee a review of the bank’s online and below-the-line agency arrangements.

Gilmour says: “The AAR has been asked to do desk-research to identify possible options to develop communications planning capability, which we will then measure against Zenith’s abilities.”

Lloyds TSB, the UK’s fourth-largest high-street bank, will then consider whether to take it to a “full-blown pitch”. Creative agencies remain unaffected, he adds.

The move follows the launch of a sweeping internal review of all the bank’s creative and media marketing suppliers earlier this year.

The bank’s entire roster of agencies, which includes Partners Andrews Aldridge, Rainey Kelly Campbell Roalfe/Y&R and WWAV Rapp Collins, is involved in the appraisal, as are agencies that have worked with Lloyds TSB on individual projects. Each is being assessed on quality of work, cost of services and the way in which it works.

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