Lloyds TSB instigates Web drive to attract students

Lloyds TSB is launching a new online effort this week in a bid to attract and retain students.

The bank is initiating an online banner campaign, along with search marketing and affiliate marketing. All the activity is being run by digital marketing agency Modem Media.

A campaign site (lloyds tsbforstudents.com) goes live this week, also created by Modem. This is designed to improve the relationship the bank has with its student banking customers. It includes a range of interactive games and tools to provide students with financial information, along with tips on saving money.

A second phase will include Bluffer’s Guides and simple recipes, which students can receive via text messages on their mobiles.

The online activity will be supported by poster, press and in-store advertising created by offline agency B’lowfish.

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