Lloyds TSB reconsiders its direct marketing strategy

Lloyds TSB has confirmed that it is reviewing its £20m direct marketing through the AAR, as first predicted by Marketing Week (MW September 30, 2004).

Lloyds TSB has confirmed that it is reviewing its £20m direct marketing through the AAR, as first predicted by Marketing Week (MW September 30, 2004).

Incumbent WWAV Rapp Collins has been invited to pitch for the business along with Partners Andrews Aldridge, FCBi and Tullow Marshall Warren, which have worked with the high street bank, which is the UK’s fourth largest, in the past.

TheÂmoveÂfollowsÂLloyds TSB’s decision to launch a £12.5m group communications planning review (MW April 7), also through the AAR.

The bank insisted that it was not speaking directly to agencies at the time, but insiders say it is looking at a list of nine agencies – soon to be cut down to five – before speaking to agencies in a series of “chemistry meetings”.

HeadÂofÂmarketingÂAlan Gilmour confirms that the bank had not yet spoken directly with agencies.

Zenith Optimedia holds the media planning account. Creative agency Rainey Kelly Campbell Roalfe/Y&RÂandÂmediaÂbuyingÂare unaffected.

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