Lloydspharm rolls out first TV campaign

Lloydspharmacy has unveiled its first TV campaign, to run from September 18 to Christmas this year.

Devised by Mustoe Merriman Herring Levy, with media buying by Starcom Motive, the &£1m pilot commercial will be first transmitted in the HTV and Meridian regions before rolling out nationally.

The 40-second advertisement shows a series of Lloydspharmacy pharmacists calling out to their customers from the top of a bridge and a mountain-side. The commercial will carry the strapline “Your Local Health Authority”, to encourage customers to consider their community pharmacists as first port of call for advice on all healthcare issues.

A series of ten-second product commercials have also been created to highlight four key areas to be marketed over the autumn period: baby, winter remedies, vitamins and Christmas fragrance.

There are 1,300 Lloydspharmacy stores in the UK, but Meridian and HTV have been chosen for the test as they are the areas the company will rebrand in first.


Lunn Poly to merge online and in-store booking systems

Marketing Week

Thomson Travel Group (TTG) UK Distribution is integrating the online and high-street booking system of its Lunn Poly travel agent as part of a 100m e-commerce drive. Under the new system, customers will be able to find holiday information online and can either book instantly or make further enquiries at a Lunn Poly outlet. If […]

BTCellnet to sponsor Ministry of Sound tour

Marketing Week

BTCellnet is to tap into the lucrative student market by becoming headline sponsor of the first Ministry of Sound tour of UK universities. The Annual Tour 2000 will take place between October 19 and December 8 and will involve the superclub visiting 15 universities across the country. BTCellnet will use the sponsorship to promote its […]

Co-op to target ‘market towns’

Marketing Week

The CWS supermarket chain, part of the Co-op group, is to roll out a new “market town” format to 400 of its medium-sized stores by 2002 at a cost of more than &£200m. The move reflects the retailer’s desire to strengthen its hold on trading in small towns. At the same time it has decided […]


    Leave a comment