The partnership will see Nuts.co.uk and Loaded.co.uk link directly to branded pages within the retailer’s ecommerce site.
The tie-up will be promoted through Nuts magazine’s fashion coverage from this week’s issue and in Loaded from October.
Nuts.co.uk will also feature items from Mainline Menswear each week and a fashion tab will be added to the Loaded.co.uk homepage. Readers of both titles will be offered exclusive discounts on selected products.
James Thrower, associate publisher of Loaded, says: “This partnership provides the Loaded and Nuts online audiences access to that huge range of products offered by Mainline Menswear.”