An Agency Assessments International survey shows that clients believe local agencies give an all-round better performance than their multinational counterparts. The survey questioned 21 prominent advertisers.
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
As one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that senior executives look to for strategic CX leadership.
Covid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?
From upping the focus on risk management and taking time out for strategy planning, to ending the obsession with creating content and ‘digital’, Mark Ritson, Helen Edwards and marketers from Boots, Mastercard and GSK share their thoughts on what brands should begin doing, and what should be banished.