An Agency Assessments International survey shows that clients believe local agencies give an all-round better performance than their multinational counterparts. The survey questioned 21 prominent advertisers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features.
We arm you with all the numbers you need to tackle the week ahead.